You can now walk into Whole Foods and bare the fruit (or, more accurately, vegetables) of Viraj Puri’s ONE Prize proposal. All the way from on top of an abandoned bowling alley in Brooklyn, the solar-powered greenhouse known as Gotham Greens is producing various brands of green vegetables using hydroponics. The computer-controlled system brings a new efficiency to farming through the use of mineral nutrient solutions. The technique eliminates the need for soil, recycles water and eradicates agricultural runoff and chemical pesticides, thereby enabling optimal flavor and quality year-round.
Since its first harvest last year, Gotham Greens has successfully made it to the tables of Gramercy Tavern and can also be found on the shelves of Brooklyn Standard, Whole Foods Market, Fresh Direct, D’Agostino’s and Union Market, amongst other locations.